Tracking pixels

Fire conversion events into Google Analytics, Meta, Google Ads, TikTok, and LinkedIn.

Embed your existing ad-platform pixels alongside the Sjocamp form, and Sjocamp will fire conversion events automatically when a signup completes. Available on the Team plan.

Supported pixels

  • Google Analytics (GA4)
  • Meta (Facebook) Pixel
  • Google Ads
  • TikTok Pixel
  • LinkedIn Insight Tag

Connecting

Open the campaign’s Settings → Tracking tab. For each pixel, paste its ID:

  • Google Analytics: G-XXXXXXXXXX
  • Meta: 15-digit pixel ID
  • Google Ads: AW-XXXXXXXXXX plus a conversion label
  • TikTok: pixel ID from the TikTok Ads Manager
  • LinkedIn: partner ID

Events fired

  • Page view — when the form widget loads
  • Form view — when the form becomes visible (more accurate than page view for above-the-fold conversions)
  • Lead — when the form is submitted successfully
  • Verified lead — when the lead clicks the verification link (if verification is on)

The exact event names map to each platform’s conventions (e.g., Meta Lead standard event, GA4 generate_lead).

Verifying it works

Use the platform’s debugger to confirm events are arriving:

  • Meta — Pixel Helper Chrome extension
  • GA4 — DebugView in the Analytics property
  • TikTok — TikTok Pixel Helper extension
  • LinkedIn — Insight Tag tester
  • Google Ads — Tag Assistant Chrome extension

If events aren’t firing, check that the pixel ID is correct and that no ad blocker is active in your test browser.

UTM tracking is separate

UTM parameters (?utm_source=...) on signup URLs are captured automatically by Sjocamp and stored on the lead record — independent of any pixel setup. See Viewing leads for how to filter and export by UTM.