Custom email domain

By default, Sjocamp emails are sent from a Sjocamp-owned domain. To send from your own — hello@yourbrand.com instead of noreply@sjocamp.co — connect a custom email domain.

Why bother

• Inbox placement — emails from a verified custom domain land in the primary inbox far more often than third-party domains.
• Trust — recipients see your brand in the From line.
• Reply-to — replies come back to your own inbox, not into the void.

Setting it up

Go to Settings → Email domains and click Add domain.

1. Enter the domain you want to send from (e.g. mail.yourbrand.com).
2. Sjocamp shows you DNS records to add — typically:
   • An MX record (or none, if you only want to send)
   • A TXT record for SPF
   • A TXT record for DKIM (with a Sjocamp-issued public key)
   • A TXT record for DMARC (recommended)
3. Add the records at your DNS provider (Cloudflare, Route 53, Namecheap, GoDaddy, etc.).
4. Click Verify in the dashboard. Verification can take a few minutes — DNS propagation isn’t instant.

Once verified, the domain is selectable in your campaign’s email settings.

Picking a subdomain

Use a dedicated subdomain for marketing email — mail.yourbrand.com or news.yourbrand.com — rather than your apex domain. This isolates your transactional / marketing reputation from your primary email.

From address

In the campaign’s Settings → Email tab you set:

• From name — usually your brand or a person’s name (e.g. “Sarah from Brand”)
• From address — hello@mail.yourbrand.com (must use a verified domain)
• Reply-to — where replies land (can be a regular address, doesn’t need to be on the same domain)

Troubleshooting

• DNS not verifying — recheck records exact-match. Some DNS providers add a trailing dot or wrap quotes around TXT values; copy from the dashboard exactly.
• Emails landing in spam — wait a week after first sends, then check mail-tester.com. Almost always either DKIM/SPF misconfiguration or sending to unverified addresses.