Sending a blast

A blast is a one-time email send. You pick an audience (a segment or a whole campaign), pick a template, and either send now or schedule for later. Available on the Team plan.

Create a blast

From Blasts in the sidebar, click New blast.

1. Template — pick from your email templates library, or create one inline
2. Audience — pick a segment, or “All leads in [campaign]”
3. Send time — Send now or Schedule for a future date/time

The composer shows a recipient count so you know how many people will receive it before you confirm.

The blast lifecycle

Blasts move through a strict set of states:

draft  →  scheduled  →  sending  →  sent
                   ↘            ↘
                    cancelled    paused → resumed → sending

State	Meaning
draft	Not yet scheduled or sent. Editable.
scheduled	Will start sending at the configured time. Cancellable.
sending	Currently in flight. Pausable. Not editable.
paused	In flight, paused. Resumable or cancellable.
sent	Finished sending. Read-only.
cancelled	Killed before reaching sent. Read-only.

Once a blast is sent, you cannot edit or “re-send” it — duplicate it instead.

Throttling

Long-running sends are batched by Sjocamp to stay within deliverability limits. You don’t need to configure batch size for typical sends; for very large lists (>10k) the platform paces automatically.

Pausing and cancelling

While a blast is sending, you can pause it from the blast detail page. Pausing stops new outbound emails immediately; emails already handed to the SMTP layer will still deliver. Resume to continue, or cancel to stop entirely.

Tracking

Each blast has an Analytics tab — see Blast analytics.

Tips

• Blast a verified-only segment. Blasting unverified addresses tanks your sender reputation.
• Send a test to yourself first. The blast composer has a Send test button that delivers one copy to your own email with sample variable values.
• Schedule sends for the recipient’s morning, not yours. 9am Pacific is 6pm in Berlin.